T-Mobile Red Bull Rampage

T-Mobile Red Bull Rampage

Overview
T Mobile 5G coverage is found in more places than you'd expect, so we brought it to one of the most unexpected places possible: the middle of the Utah desert. We brought the power of T-Mobile's 5G connectivity and coverage to the annual Red Bull Rampage event. Literally out in the middle of nowhere we showed off how powerful the network is by using the power of T-Mobile 5G to fly drones to deliver Red Bull to attendees. We also put drones on the 5G network to deliver a unique close-up live viewing experience for fans across the country. We also set up things like solar powered charging stations for attendees,5G cellular coverage installed inside benches thought the course for fans and "S'more" Bars In More Places stations across the event. Extreme snowboarder Ben Furgason was also there to debut is latest film Fleeting Time, and we built TMO branded experiences around that as well for the Red Bull Rampage attendees.