Smith & Forge

Smith & Forge Hard Cider is all about changing drinkers perceptions of ciders not being "strong" or "manly" enough for today's drinker. To double down on Smith & Forge's "made strong" mantra we built some rather unique arm wrestling machines and took them into major markets where Smith & Forge would debut. While it was a simple sampling idea where you played the game to unlock the built-in fridge inside, the idea sparked a main sponsorship with The World Armwrestling League that aired on national TV for 6 seasons.