Riot Games

While living in Berlin, Germany as the Creative Lead for Riot Games, Europe I had the pleasure of leading and overseeing all things creative for their League of Legends EU esports league which included the live events, activations, social content and a-lot more. In addition, right out of the gate was a complete rebrand and and actual reimagination of the league name itself. With each week of the season matches being broadcast live on Twitch and YouTube, the studio was completely reimagined as well. Oh, and we trashed the old dusty trophy in the process.