NBA 2K - Social

When a game like NBA 2K has taken a foothold in the culture, the need to create and deliver various types of social content around not only the game itself, but how the franchise engages with talent and influencers is extremely important. Because there is something always going on with the NBA 2K franchise, we were always putting out fresh new content with our in-house social creative team that consisted of not only art directors and copywriters, but also editors, motion graphics specialists and even gameplay capture artists working together as a singular unit.