NBA 2K

What can I say? It’s the NB-f’ing A. And while I will openly admit the NFL is personally my number one sport, as the Global Creative Director at 2K Games (Sports) , I had the opportunity to lead creative on the most culturally impactful sport at a global scale. From developing creative strategy around our major pre, launch and post launch beats to bringing the right people and players together at the right times, the NBA 2K franchise was something I had always wanted to work on but never dreamed I ever would.