NAPA - Smartest Car

Continuing NAPA's "Longer, Stronger" mantra, another place to have fun was to poke fun at things like The Detroit Auto Show. Every year events like the Detroit Auto show put on big exclusive events inviting the who's who in society to view the who's who of automobiles. New, expensive, self parking, self driving smart cars that you or I will never be able to afford or even see on the road anytime soon was our fodder for this idea. While everyone at those shows are talking about so called "smart cars", we introduced the "Smartest Car", which happens to actually be the one you already own, and with NAPA Auto Parts you can keep it running longer and stronger.