NAPA - Old Car Champions

NAPA Auto Parts' "Old Car Champions" celebrates the actual owners of older cars who have kept their vehicles running longer and stronger with NAPA Auto Parts. We leveraged new brand ambassador, and hot up and coming NASCAR driver, Chase Elliott to help us celebrate the everyday driver with the everyday car in a very NASCAR kind of way. With a media buy also happening around the NCAA bowl games we also told the story of epic road-trippers who kept their old cars in game-day shape to get them to the big college games.