K9 Advantix II

What happens when you get asked as a creative to take on a pharma brief? Yes, we all know it can feel like at times getting punched in the gut, on a Monday morning. All the legal, all the rules, all the “yes, but”, and all the… “gasp”, testing. But wait, it was pharma, for dogs, and I really really like dogs. So I said F-it, I’m down to try and push the client creatively, convince them that if you make pharma fun you can tell testing to go kick rocks. And kick rocks testing did, at least this once.