Howler Head

Howler Head is not only a banana flavored bourbon, but it's a passion brand by co-creator and UFC CEO, Dana White. While working for Endeavor, the parent company of the UFC, Howler Head became the official bourbon of the biggest MMA entertainment organization in the world. And with Howler Head's monkey mascot, it was all about bringing a bit of confident, while snarky at times, humor to the masses through different media channels, not to mention, we got to poke fun at competitor Fireball. As Creative Director, I lead the charge on social, starting with leading the development of Howler Head's social playbook and helping Howler Head secure partnerships beyond the UFC.