Coors Banquet

I like to call Coors Banquet the grown-up and more "mature" brother of Coors Light. While there's no explorers jumping from mountains, or a silver train busting through your living room, there is a timeless "western charm" to the brand. Beyond broadcast TV and OOH, Coors Banquet took on a more "wise" personal in social with the "Western Wisdoms" that were created oringally as social-first creative but later found their way into print and other executions. And beyond just schilling the beer itself, Coors Banquet made conscious efforts in the realm of sustainability with Coors Recycles. Also, having the acting legend Sam Elliot put his stamp of approval on the wok just feels really damn good.