






AT&T Own The Throne
Overview
Looking back at Game of Thrones season 8, getting your hands on a real replica of the Iron Throne would be a good way to make up for how that final season all went down. Unfortunately we could only give one away, but it was a lot of fun gettin the country in a frenzy for it. Own The Throne was a social first, social powered brand engagement for our AT&T Thanks clients. While you didn't have to be an AT&T customer or AT&T Thanks loyalty member to enter, the idea did serve as a double-edged sword (pun fully intended) to show just how cool and fun it is to be aligned with AT&T. As GOT season 8 progressed, we took the Throne on a nationwide tour stoping at various locations including some on-air appearances during some of Warner Media's live on-air programming.